Stakeholders:

  • Oakland Asian Cultural Center

  • Malonga Arts Residents Association

  • Deeply Rooted in Oakland Collaborative

  • EastSide Arts Alliance and the Community Archival Resource Project

  • Oakland Chinatown Chamber of Commerce

  • Oakland African American American Chamber of Commerce

  • Eastwind Books of Berkeley

  • UC Berkeley MOVE Fellowship

Background:

As the Program Manager at the Oakland Asian Cultural Center, I took on the exciting project of planning and executing the first ever Lunar New Year x Black History Month Community Celebration of Black-Asian Solidarity.

The Challenge:

The event created an intentional space for Black History and Future in Oakland Chinatown while continuing to honor Asian American cultural traditions, creating opportunities to bridge diverse communities and build solidarity.

My Impact:

I brought together staff, volunteers, and community partners to co-create the vision for the event and design the user experience. As the project lead, I was able to bring this vision to life, which included:

  • 10 Performances showcasing artforms such as dance, martial arts, drumming, spoken word, and music from both the Black and Asian communities

  • Marketplace with 30 business vendors and community resources

  • Kids Zone with art activities and cultural storytime

  • Gallery exhibition featuring archival documents and photographs

  • Hybrid event and ASL interpretation

  • Collaboration with a local artist to design a flyer that pays homage to our unique space at the heart of Oakland Chinatown

Through various marketing strategies, the event generated 500+ registered guests and over 1,000 in-person attendees.

This event laid the foundation for the organization to have more events that fully activate the space, and to continue working in solidarity with the Black and Asian community with hopes to revive this annual tradition for years to come.

Key Skills:

  • Co-creation workshops and ideation

  • Project management and event planning

  • Systems thinking and stakeholder management

  • Content strategy

  • Iterative design

  • Brand alignment

  • Data-driven insights

Stakeholders were invited to an initial planning meeting to develop a vision for the event using various virtual collaboration and ideation tools.
Stakeholders helped to define the user experience using various virtual collaboration and ideation tools.
Event flyer, designed in collaboration with artist Mandy Boose and featuring event performers Destiny Muhammad, Cal VSA Lion Dance, with a depiction of Pacific Renaissance Plaza where Oakland Asian Cultural Center is located.
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Performers were recruited from OACC class instructors, Malonga Arts Residence Programs, and other local community performers. I developed a performance schedule that showcased the duality of various artforms and how they are practiced in both the Asi
I worked with our Social Justice fellow from UC Berkeley's MOVE program to develop a vendor application process, which included recruiting vendors whose values aligned with the event's mission, processing vendor fees, and creating a site layout that
I worked in partnership with Eastwind Books of Berkeley to provide a Kids Zone, ensuring children had a dedicated space to safely enjoy the event in an appropriate way.
I leveraged OACC's longstanding relationship with Eastside Arts Alliance to collaborate with the Community Archival Resource Project and Bandung Books to revive the Bandung to the Bay exhibition, ensuring attendees got a deeper understanding of the h
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We used surveys, event photos, and stakeholder interviews to gather data and feedback to drive insights for future events.
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