Background:

Through California College of the Arts’ Experience Studio, I collaborated with a team of designers to create a “phygital” experience, engaging participants through physical and digital stimuli to bridge the experience seamlessly.

The Challenge:

Our team aimed to create a meaningful jewelry experience that commemorates important relationships that are not confined by gender expectations. We focused on designing a personalized experience that could expand the jewelry space to include new customer segments.

The Solution:

Goldlink is a jewelry experience that allows participants to craft a special memory and fuse it into a bracelet to keep or gift. Participants entering the pop-up experience are greeted with a memory wall that inspires them to reflect on memories they want to commemorate. By scanning a QR code, they are taken to a digital survey that allows them to submit a story and photo, and select a word to represent the memory. Our jewelry experts stamp the word into a personalized bracelet in an open studio, allowing participants to observe the process. Each participant is presented with a branded card with a printed photo, story, and personalized bracelet in under 10 minutes.

My Contribution:

I served as the operational lead and supported with concept research and prototyping. With my event management experience, I maintained our project budget, oversaw purchasing, and designed the run-of-show and script for our pop-up experience. I also conducted observational research, user interviews, digital and physical prototyping, and developed concept storyboards.

The Impact:

During our pop-up jewelry experience, we created a personalized bracelet and a memory card for 22 participants in 90 minutes. Our pop-up received overwhelmingly positive reviews for our branding and experience design, ultimately selling out of inventory and laying the groundwork to launch an impactful jewelry experience with strong brand awareness.

Key Skills:

• Observational Teardown

• Jobs to be Done

• Designing for the 5 Sense

• Concept Storyboard

• 5e Experience Design

• Scale Prototyping

• Rapid Prototyping

• Micropilot Testing

• User Research